Shop It New Labs is an eCommerce agency specialising in digital product design and WooCommerce development for e-commerce and retail brands.
Our Services
Design
UX/UI Design
Brand Identity Design
Technology
WordPress Website Design
WooCommerce Development
WooCommerce Hosting (powered by Google Cloud / AWS)
WordPress & WooCommerce Maintenance
Featured Work
Shop It New – WooCommerce Development
& Google Cloud migration
The Challenge: Lagging Performance and User Frustration
Before partnering with Shop It New Labs, Shop It New faced significant performance hurdles that hindered its growth and customer satisfaction. The website was hosted on a shared local hosting environment with a web hosting provider in Cape Town, leading to painfully slow loading times. Pages often took up to 7.5 seconds to load, creating a frustrating experience for visitors and likely contributing to high bounce rates and abandoned carts. This sluggish performance directly impacted sales and the overall brand perception.
The Solution: A Strategic Cloud Migration and Improved UX
Shop It New Labs devised a comprehensive solution to address Shop It New’s performance issues and enhance its online presence. The core of the solution involved a strategic migration of Shop It New’s website to Google Cloud. This move provided a robust, scalable, and high-performance cloud hosting environment, specifically designed to handle the demands of a growing eCommerce platform. The website’s loading speed dramatically improved, with pages now loading in less than 1-3 seconds for local customers in SA. This significant reduction in load time has also revolutionized the user experience.
The combination of faster speeds and a refined user experience (UX) has led to increased user engagement,
lower bounce rates, and a more enjoyable shopping experience for Shop It New’s customers. Full Case Study to follow soon.