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About

Your Number #2 Destination for Apple and Bang & Olufsen products in SA. Your 1st in Customer Service!

Shop It New is a premier online retailer specialising in Apple products. We’re also an Authorised Reseller of the luxury audio brand Bang & Olufsen in South Africa. We’re dedicated to providing our customers with high-end technology and luxury audio products that elevate their lifestyles, all while offering flexible payment options to suit their needs. Shop It New was founded in June 2022.

Our Target Market

Our carefully curated product selection is tailored to a discerning audience of affluent design and music lovers, including careerists, well-established professionals who appreciate premium quality and craftsmanship, and the next generation of trendsetters: Gen Z and young Millennials who value innovation, design, and experiences. High Net Worth Individuals (HNWIs) who desire the exclusivity and prestige that our luxury offerings bring.

Flexible Financing Options

As much as we’re in the high-end and luxury market, we believe everyone deserves access to top-quality products without the burden of paying upfront. That’s why we offer a variety of payment solutions, including consumer credit, Buy Now Pay Later, and Save Now Buy Later. These options allow you to pay in affordable monthly instalments ranging from 2 to 36 months, giving you the freedom to enjoy our exclusive products without financial strain.

For consumer credit, we’ve partnered with leading providers such as Mobicred and RCS (RCS Store Cards powered by PayFast). For Buy Now Pay Later and Save Now Buy Later, we’ve teamed up with Happy Pay and LayUp, respectively, to ensure your shopping experience is as convenient as possible.

Why Choose Shop It New?

Premium Products: Experience the best Apple and Bang & Olufsen offer.

Flexible Financing: Choose the payment option that suits you best.

Exceptional Service: Benefit from our dedicated customer support.

Join us at Shop It New and discover the perfect blend of luxury, technology, and convenience.

We are committed to delivering not only the best in technology and luxury audio but also a seamless, flexible, and customer-centred shopping experience.