Executive Summary
Organizations prioritize employee productivity, security, and cost efficiency when selecting and deploying endpoint technologies, yet many continue to face device-related friction, growing IT complexity, and increasing demands on performance as workflows evolve. Moreover, as AI-driven use cases place new requirements on hardware, organizations are increasingly re-evaluating how endpoint devices support both immediate performance needs and long-term operational efficiency. This study finds that organizations adopting Mac devices at scale may improve employee productivity, reduce IT support burdens, and strengthen security outcomes; they may also realize lower total cost of ownership as a result of these combined operational and economic improvements.
Apple commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Mac devices. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Mac at Work on their organizations.
To better understand the benefits, costs, and risks associated with this investment, Forrester used a mixed‑method approach, including in‑depth interviews with senior technology leaders and decision-makers and a global survey of 265 respondents.
The 11 interviewees are end-user computing and technology leaders from organizations across industries and geographies that have broadly deployed Mac devices in their environments. In addition, Forrester surveyed 208 IT decision-makers responsible for hardware purchasing decisions and 57 end users using Mac for work.
Interviewees said that prior to using Mac more broadly, their organizations relied on PC-based environments or standardization. These PC-centric environments introduced ongoing device-related friction driven by performance limitations, inconsistent user experiences, and variability across hardware and software configurations, resulting in lower employee satisfaction and higher IT support and lifecycle management effort. Interviewees also noted that security and compliance activities required greater coordination and manual oversight, particularly in environments with less consistency across devices. As a result, they noted that PC-based device strategies drove a higher operational burden, less predictable lifecycle outcomes, and weaker residual value, making it more difficult for their IT leaders to justify long-term value.
Read the June 2026 version of the Total Economic Impact™ of Apple Mac at Work (PDF)
The full report can be found here (Note: you will be taken to the Forrester Consulting website)
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